New Brita Longlast™ Filter Fits Most Existing Brita Filter Pitchers
; Removes 99% of Lead* and Lasts Three Times Longer Than Standard 40 gallon filters
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Mar 07, 2017, 07:03 EST
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an average family.
The new Brita Longlast Filter marks a major step for the water filtration company, as Brita pitchers with Longlast filters reduce the contaminants people are most concerned about, including lead, asbestos and cadmium impurities*, while lasting three times longer than the standard 40 gallon Brita filter. And even as people can now trade-up to this filter, they won’t have to trade-in their pitchers, as Longlast is compatible with almost all existing Brita designs^.